With the launch of Google+, a lot of questions are being asked about how Google+ will be used to promote brands.  So to follow up on last week’s introduction to Google+. The information available is still limited but we wanted to let our readers and clients know that Google has launched a sign up page where business/brand can apply to register their profile pages.

As Google states, they are only allowing a limited number of businesses to use Google+ and they will be using the small number of brands as an experiment to see the effect of including them in Google+.

pour la suite »

Just in case you didn’t hear about it, last week’s big news on the interwebs was the launch of Google+, what many consider Google’s first real foray into the social web. That said, I think a lot of the big G’s products like YouTube, Gmail, Picasa and many others have embraced and helped spread the social web for years but this is the one that seems to bring it all together.

There is already a boatload of content online about Google+ but what I’ll try to here is just to talk about the basics and give my POV as a marketer well as its potential.

First, what is Google +?

Taking Google’s words, Google+ is a project that aims to make sharing on the web more like sharing in the real world. The project was to see what a Google approach to sharing would look like and to see if they could come up with a better way of connecting with the different people in all of our lives. pour la suite »

If you work in media, and especially if work with online media (seems like everybody is) there’s only one thing everybody is talking about… Social Media. We cannot deny that social media is now mainstream and the fact that everybody’s parents are getting in on the action proves it. pour la suite »