Mobile marketing shows an constant growth. From Obama’s campaign to Nike’s mobile magazine, mobile marketing proved that it works. Today, you can easily find “interactive” advertising box that ask customers to activate the Bluetooth on their mobile phones, in order to send them some interesting content: videos, coupons, pictures and more.
As a big fan of television (yes, yes, I also consume other media than strictly stuff from my laptop!!), I am delighted to hear that Yahoo is going to launch a new platform called ConnectedTV.Yahoo.com to connect television and Internet together. Another person who should be happy is my husband who’s always mumbling that he hates to plug his laptop to the television when we want to watch specific television shows or videos that are online. In the past, there were a couple of attempts by other companies to marry television and web, but I think this one smells good.
Voici un vidéo à couper le souffle qui démontre à quel point la société d’aujourd’hui évolue à une vitesse phénoménale.
Earlier this week, we had an internal discussion on media metrics and on the fundamental question whether the GRP as the central media measurement unit should also be applied to digital media. While there are several tempting reasons to do so (we’ll finally understand each other, clients will find it so much easier to understand the web, imagine how easy we could embed it into our excel charts…) it simply does not make sense in the long run.
Whatever is digital is measurable. Ultimately, everything can be broken down into ones and zeros and allows therefore an unprecedented precision of measurement. While this huge advantage of digital media almost became a disadvantage in the early days of internet advertising (paralyzed by analysis and over promising 24/7 stats…) it is (finally) more and more spilling on traditional media now entering into the brick and mortar environment.
Jean-François Bourdeau, directeur recherche média, Touché ! PHD
Aujourd’hui, s’assurer que notre groupe-cible ait été exposé à notre campagne publicitaire ne suffit plus. La portée et la fréquence de nos campagnes sont assez facilement mesurables et vérifiables. Par contre, le niveau d’attention du consommateur demeure encore difficile à cerner bien qu’au cœur de nos préoccupations. Un pas dans cette direction est peut-être franchi. En effet, une firme danoise vient de lancer iMotions, un logiciel qui enregistre en direct les mouvements de notre pupille. 
The Hype around Halo 3 was already heating up long before the official launch date. After
the first day on the shelves in the US, Halo 3 generated a staggering 170 million in sales, making it the hottest selling title in video game history… and cinema!
Within the same time period, Halo 2 “only” generated 125 million in sales and the movie block buster Spider Man 3 brought in a mere 59 million.
Halo 3 is the new flagship of Microsoft’s Xbox 360 and the Seattle based giant relies on it to turn its entertainment division into a profit center. The war between Sony, Nintendo and Microsoft for the 30 billion dollar gaming industry just heated up again.
Do you think this new benchmark will ever be beaten by Hollywood?
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