Simple equation, you might say…but I think it is important to grasp this fondamental learning. Too often, I hear from colleagues and clients that SEM and display ads will a great job of drive to web, but not much else. Well… AH -HA!!! I now have a case study that showcases that while SEM is most cost effective way for online advertising and display ads might contribute to awareness and consideration of the product, both of them together is a perfect marriage to increase OFFLINE sales!

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