http://www.touchephd.com/blog/2008/03/from-clickstream-to-brickstream/ Media Pioneering. Mon, 05 Dec 2011 19:24:24 -0500 hourly 1 http://wordpress.org/?v=3.0.4 http://www.touchephd.com/blog/2008/03/from-clickstream-to-brickstream/comment-page-1/#comment-1068 Brian Wylie Fri, 04 Apr 2008 13:58:17 +0000 http://www.touchephd.com/blog/2008/03/20/from-clickstream-to-brickstream/#comment-1068 Perhaps the easiest way is to try and translate broadcast GRPs into impressions so that most clients have some sort of apples-to-apples view. Otherwise, I agree that online should not create a GRP model. Perhaps the easiest way is to try and translate broadcast GRPs into impressions so that most clients have some sort of apples-to-apples view. Otherwise, I agree that online should not create a GRP model.

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