In sympathy with Lego’s 50th anniversary, Google decided to change it’s logo into a Lego Logo today (see picture). Considering its global leadership, this playful disguise is a neat gift to the Danish toy manufacturer. Assuming a CPM value of 2$ (combining PR value, brand recognition and ALT text), we evaluate this one day visibility at 2,5 million dollars. According to a recent comScore release, 60,8 % of the 61 billion searches conducted worldwide in August 2007 have been executed on Google. This means that Lego can expect some 1,2 billion exposures during its birthday. A noble gift indeed.