While we are constantly on the hunt of “beyond banner” advertising on the web, we often forget that great advertising IS possible with skyscrapers and superbanners.

News.com is currently running an ad campaign for Apple using syncronized banner technology showing two guys in the skyscraper interacting with the above superbanner.

Funny, entertaining, user initiated, hi-res video and relevant. All the ingredients for a great piece of online advertising.

If you can’t find the ad online anymore, here’s the screen grab on Youtube:

PS: the 35,100 (and counting) views on Youtube are the sympathetic viral side effect of a great creative idea for… traditional banner ads