Dove Real Beauty: the sequel

October 2nd, 2007 by Beat Richert

Ever since this afternoon 2 PM Eastern Time, a new Dove Film has been uploaded on YouTube. It’s another masterpiece of viral advertising signed by Ogilvy Toronto, following the award winning first film of Dove’s Real Beauty campaign. How long do you think it’ll take to get the first million viewings? When this post went live, there were a total of 203 viewings.