The Hype around Halo 3 was already heating up long before the official launch date. After the first day on the shelves in the US, Halo 3 generated a staggering 170 million in sales, making it the hottest selling title in video game history… and cinema!

Within the same time period, Halo 2 “only” generated 125 million in sales and the movie block buster Spider Man 3 brought in a mere 59 million.

Halo 3 is the new flagship of Microsoft’s Xbox 360 and the Seattle based giant relies on it to turn its entertainment division into a profit center. The war between Sony, Nintendo and Microsoft for the 30 billion dollar gaming industry just heated up again.

Do you think this new benchmark will ever be beaten by Hollywood?